Commercial Analysis

I found a Gatorade advertisement which, in my opinion, seems very interesting as it shows the evolution of the beverage from the beginning in the 1960`s to the present day. It all started in the 1960’s, era in which players were struggling and needed something to calm their thirst. This is why a scientist creates a beverage called “Gatorade” to help them. The commercial then continues showing different sports and players winning or doing amazing movements and drinking Gatorade.

The ad encourages sportsmen or people in general who like to train different sports to buy Gatorade as it going to help them get better and “continue the legend”.

The ad is set in different places and years, from a 1960’s super bowl final to a 1990’s basketball court or contemporary tennis court and baseball stadium. In the ad, lots of people appear according to the setting: football players for the super bowl, basketball players for the basketball court and a tennis player for the tennis court. There is no celebrity endorsement.

Some of the visual techniques used are the long shot, which is very effective to show a whole stadium or a complete football team and the close up, which is used to show specific faces when drinking Gatorade and how they feel about it.

The Enforcement Policy Statement on Food Advertising of the United States is fully respected as the beverage clearly shows its nutrient content as stated in the policy.